Tag Archives: music video

DoesYour Band Need Some Buzz? Try Making a Viral Video.

Ever feel like there are just so many bands out there making music nowadays?  You’re not wrong. In today’s Digital Age there are more groups than ever writing and recording music (which is a GOOD thing). But it does make it increasingly difficult for truly talented and gifted artists to differentiate themselves from the clutter of amateurs, unsigned acts, bedroom musicians and indie bands all vying to be heard and discovered. One proven method to stand out from the crowd and create some buzz is, of course, the ancient art of the viral video.  Perhaps the best known case of a band jumpstarting their career via a video short is the example of OK Go, whose video for “Here It Goes Again” features the band performing a delightful dance routine on treadmills (sound familiar? The video has been viewed upwards of 60million times, and you are probably responsible for at least 3 of those).

So you wanna make a viral video? Well, turns out it’s not so easy to dream up and produce an original, creative and endearing video idea with little to no budget that will garner millions of YouTube views and skyrocket your career into the stratosphere overnight. But it’s not impossible… enter (previously) unknown Burlington, Ontario rockers Walk Off The Earth whose unique performance of Gotye’s “Somebody That I Used To Know” has achieved 4.5million views in the first four days of its existence. For God’s sake, the band doesn’t even have a fully built website yet: “Welcome to the official website of Walk off the Earth. We are currently busting our ass’s to get this site finished.” This stuff really does happen overnight, and spreads so quickly that even the band itself is caught off guard. Here’s a great quote from WOTE’s Facebook page that just about sums up what I was trying to say earlier about today’s music industry:

“To all the independent musicians out there. I hope this shows that you can make a name for your band with no help from record labels and management and next to no money. Stay true to your dreams and your passions, whether they be music related or not. Don’t wait for people to help you because they never will. The only time the music industry will want to help you is when you have done all the work yourself! “

Congrats to Walk Off The Earth for being awesome. And for making a freaking cool video that people dig while effectively displaying their talent to the world at the same time. Without further ado:

Gabriel Marowitz – Associate Music Supervisor
PlayNetwork

Advertisements

Audri & Aaron Go “Home”

What a year it’s been for Audri & Aaron! After winning maurices “Small Town Sound” nationwide band search, our favorite duo from Alton, IL performed at their local maurices store, played a showcase at SXSW, flew to Los Angeles to record their winning single “Home” and shoot the video right here in our PlayNetwork studios!

We’ve loved working with Audri & Aaron and their debut single is incredible. We’re so excited to watch their success continue.

Check out Audri & Aaron’s “Home” music video:

Also, be sure to catch them on Facebook and Twitter and tell them their friends at PlayNetwork say hello!

One eskimO’s “Amazing” Now On Palladia!

We’ve got some great news to kick off the week!  One eskimO’s video for “Amazing,” which was shot originally for one of our PlayLive sessions, has just been added to Palladia, the music-centric high definition television channel. Keep your eyes peeled for it on the channel’s video rotation so you can see it in all of its hi-def glory!

Congrats to the band!  We’re honored our PlayLive session video was chosen to be the song’s official music video and if you haven’t seen it yet, be sure to check out “Amazing”:

Heather’s Song Of The Day: Yours

Finally! After two years of waiting, Dan Black is coming to Seattle! The Paris, France native will play Chop Suey on October 11 in support of his 2009 Polydor debut album ((Un)). That album made my Top 15 list last year, and I am super excited that Dan is finally coming to town. To celebrate, here is the video to one of my favorite tracks on the album, “Yours.” This video came out in October 2008, which is why I’ve been waiting so long for a Dan Black Seattle tour stop. Enjoy!

Oh yeah! Dan’s also been nominated for an MTV VMA! The video for his song “Symphonies” received a nod for best Breakthrough video. The awards show is September 12.

Heather
Producer, Branded Music
PlayNetwork, Inc.

Janelle Monae is IT

Why is it that Janelle Monae has not massively blown up yet?  Maybe it’s because she doesn’t have a machine gun brassiere? Or is it because she’s singing about politics and poverty instead of hard-partying & boy troubles? Either way, I have hope that her slow-growing album The Archandroid keeps growing roots. Here’s her new video for another amazing track off of it- “Cold War”:

Julia

Music Director

Heather’s Song Of The Day: Hang With Me

My friends and coworkers know I have a special place in my heart for Swedish pop singers. They seem to

Robyn's new album is our 09/07/2010

have perfected the magic formula to create the ultimate sugary-sweet songs. The artist responsible for today’s song of the day is no exception. She is one of the biggest music stars is Sweden right now and if you ask me, that success is well-deserved.

Robyn has had a busy few months. She is about to release her second album so far this year, with another album to go after that and she just finished up a US co-headlining tour with Kelis. Oh, and did I mention that she runs her own record label? She isn’t slowing down a bit, however. Her new single “Hang With Me,” the first off Body Talk Part 2, just dropped and the accompanying video gives the viewer a pretty good idea of what it’s like to be in Robyn’s shoes right now.

Look for Body Talk Part 2 on September 7, 2010. Enjoy!

See this music scene

Has the music scene got you down? Get up! Let Blockhead’s video take you someplace else.