Category Archives: PlayNetwork News

A New Era at PlayNetwork

The PlayNetwork story has always been about growth.  Since 1996, we’ve evolved from an in-store music service to the leading global provider of immersive brand experiences.  Our footprint has grown to now reach over 100 million consumers every day through the world’s most recognized brands in over 107 countries.

To support the next phase of our vision, we’re passing the torch.

It’s with tremendous appreciation that we share Lon Troxel’s retirement from his role as PlayNetwork’s CEO, and announce the election of Craig Hubbell as his successor in this role.  We thank Lon for his dedication to our growth, stability, and culture, and wish him the very best in retirement.

 Our goals have not changed. Under Craig’s leadership, we will remain true to what we do best:  helping brands create emotional connections with consumers across the globe through branded entertainment media.  We’re committed to global growth and innovation, while leveraging insights to deliver impactful experiences.

We are one team with one vision, and will continue to celebrate our culture through our Core Values and Guiding Principles.

We thank you — our team, our partners and our customers — for your continued dedication, loyalty and business as we evolve the ways brands move consumers.

Questions can be submitted to


Hong Kong Joins Our Global Teams

Causeway Bay, Hong Kong

We are excited to announce the expansion of PlayNetwork’s global reach with the addition of our new Hong Kong office. In addition to this new office, PlayNetwork has locations in London, England; Columbus, OH; Sherman Oaks, CA; New York City; and our headquarters in Redmond, WA, allowing us to continue delivering consistent brand experiences globally.

The new Hong Kong office, located in Causeway Bay, will enable us to continue to expand services throughout the Asia Pacific region. Along with our office announcement, we welcome Leo Ku as Managing Director, Asia Pacific. Leo comes to PlayNetwork with an extensive history in business development, growth management, sales & marketing, media innovation, and deep knowledge in Asia markets.

As part of our commitment to provide brands with content, services, and solutions, PlayNetwork Hong Kong has launched a free monthly event series called Retail Thursday. Through this networking event, participants can explore innovative ideas and learn about the rapidly evolving retail industry.

Welcome to the team, Hong Kong!

View the press release here:

Imelda May (and Fridays) Rule!

This is sure to be a kick-ass Friday…

Dublin born artist Imelda May and her renowned band of hepcats are bringing their unique Rockabilly Revival sound to our PlayLive stage this Friday. Imelda May’s current world tour (follow her tour blog here) has included stops on the Tonight Show with Jay Leno as well as Conan! You can follow Imelda May on Twitter (@ImeldaOfficial) or see what they’re up to on Facebook. Also, be sure to check out the official video for the title track off Imelda’s new album “Mayhem”.

Blake Kirpes, Associate Music Supervisor

Audri & Aaron Go “Home”

What a year it’s been for Audri & Aaron! After winning maurices “Small Town Sound” nationwide band search, our favorite duo from Alton, IL performed at their local maurices store, played a showcase at SXSW, flew to Los Angeles to record their winning single “Home” and shoot the video right here in our PlayNetwork studios!

We’ve loved working with Audri & Aaron and their debut single is incredible. We’re so excited to watch their success continue.

Check out Audri & Aaron’s “Home” music video:

Also, be sure to catch them on Facebook and Twitter and tell them their friends at PlayNetwork say hello!

Why Creativity Matters: The Power of Original Thinking

The industry is changing…..
Brands today have high expectations for their marketing programs and consumer expectations of what’s original are even higher. Large numbers of Gen X, Millennials, and Baby Boomers share an evolved online and social media-fueled habit of content consumption. Consumers today have more options, more demand, and more control over what they want to experience, and how and when to do it. With that in mind, traditional communication strategies must be re-focused to capture and hold the attention of this media savvy, content-craving audience in new ways. As a result, a shift towards new models that facilitate big ideas, custom production and alternative distribution channels of exclusive and relevant branded entertainment content is not only necessary, it’s happening.

With every new customer comes a new opportunity to extend that critical brand-to-consumer conversation “outside of the four walls” of the retail space and into their daily lives. This mindset offers a broader, more personal, opportunity for brands to engage with their audience on a variety of digital media platforms to tell stories that are authentic and strengthen brand loyalty not only in the store, but beyond the store. Having an initial “emotional” conversation rather than dialogue that is purely “transactional” is more meaningful, and ultimately holds more power. Encouraging “buy-in before buying” can turn that emotional currency into loyalty and trust. This is the point where creative thought leadership and vision can become the most consequential.

Great ideas are currency…..
If the idea is good, it has value. It builds equity that means something for the owner and inspires confidence in the audience. It can become the defining difference between triumph and falling short. We need to …

To tell a better story.
To whip people into a frenzy.
To support.
To empower.
To partner.
To dream.
To evangelize.

We all have talents and strengths that lean in one direction over another, but it is critical to success to not only leverage our singular talents, but openly draft and learn from each other to unify and expand our collaborative arsenal. This is an everyday proposition, becoming well versed and capable of conceptual and strategic thinking in all disciplines, verticals, and categories. Not just one or two.

Fast thinking. Dreaming on the spot and securing that dream to a business objective. Being the storytellers, the writers, the pitchmen, the producers, the agents, the singers, the actors, the designers, and the strategists. Intuitively tapping into these archetypes at a moment’s notice, commanding the attention of the audience, and instilling supreme confidence in anyone sitting across the desk or on the other end of a phone call, email, text, tweet, or post…that being a your partner, your colleague, your client is the right place to be.

This is the alchemy where conversation turns trust into equity, and this is where the creative spark can burn cleanly to bring to light the power of original thinking.

-John Crooke, Vice President, Creative

One eskimO’s “Amazing” Now On Palladia!

We’ve got some great news to kick off the week!  One eskimO’s video for “Amazing,” which was shot originally for one of our PlayLive sessions, has just been added to Palladia, the music-centric high definition television channel. Keep your eyes peeled for it on the channel’s video rotation so you can see it in all of its hi-def glory!

Congrats to the band!  We’re honored our PlayLive session video was chosen to be the song’s official music video and if you haven’t seen it yet, be sure to check out “Amazing”: